Saturday, April 12, 2014

One love PSA

https://www.youtube.com/watch?v=c7U__fvlf58&feature=youtube_gdata_player

This PSA is good but not great.  Its a fantastic idea for a video but it could use a little love. The lighting and effects on the video make it seems very bright and happy... yet the woman is getting beaten.  And after the first scene it goes down hill and really looses my attention. The scene with the phone goes on a  little too long and i dont like how she chucks he phone at the glass to stop the voilence. They could have come up with something better there. But all in all its not bad. Just a bit weaker then a psa needs to be.

No kid hungry PSA

https://www.youtube.com/watch?v=2RUYkzJio24&feature=youtube_gdata_player

I love this PSA.  Its very simple yet very powerful. Like how the narrator is saying with the children's cardboard signs say. I also love the continuity of how the children hold the apple and then the apple fades into the logo. Finally the visual effect, like the black and white hue on the footage of the kids give a very sad effect.   Very well done peice!  Simple but effective.